Delly’s, Milton NSW
I was absolutely over the moon when Alex and Jo, formerly of the hatted fine dining restaurant ‘Small Town’, approached me to help bring their vision for a snazzy new local sandwich shop/deli/providore to life. Together, we smashed out the whole Brand Identity - including the logos, custom illustrations, signage, staff uniforms and food packaging - all within a very tight timeframe. This was one of the most comprehensive Brand Identities developed by CMD so far and I’m so proud of what we’ve done!
Special shout-out to Chayne of Barefoot Signs from Conjola, who rescued us with an amazing last-minute sign production and installation job! I’m also using his images of the Lobster Roll Lightbox below. Some images below are also courtesy of @dellysmilton and @timothygrey for Broadsheet.
Project Outcomes: Brand Identity (including: Logo, Submark, Custom Illustrations, Colour Palette), Brand Style Guide, Social Media Tiles, Business Cards, Food Packaging (greaseproof paper, stickers), Staff T-Shirts, Signage (Street Sign, Decals, A Frame & Lightbox) and Retail/Promotional Stickers.
Alex Delly rocking his custom t-shirt. Image courtesy of Timothy Grey, for Broadsheet.
Image courtesy of Timothy Grey, for Broadsheet.
Image courtesy of Timothy Grey, for Broadsheet.
Image courtesy of Timothy Grey, for Broadsheet.
Image courtesy of Timothy Grey, for Broadsheet.
Image courtesy of Timothy Grey, for Broadsheet.
