by Saxon Gyorgy

2021

When Saxon approached me about helping her to rebrand and launch her creative business ‘by Saxon Gyorgy’, I was super excited!

Saxon’s calm and creative energy, along with the earthy hands-on nature of her textile work, needed to be captured in just the right way…

Like Goldilocks’ porridge - I think we got it ‘just right’. 

Starting Point

Saxon was ready for a new look AND a new name, to go with a new chapter in her creative career. My challenge was to help it, along with the ideas she had, come to life.




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The Submark

This little submark is a silent nod to the creative sphere that Saxon works within.

The irregular ‘blob’ shape, reminiscent of a ball of thread with gorgeous EB Garamond in the middle, is a perfect alternative to the full logo lockup.

Hands-On

Saxon is a hands-on, creative gal and it was important to capture this in her logo. 

I created several illustrations of her actual hands (featuring her awesome jewellery) in order to make her logo as personal and distinctive as possible. 

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The Logo
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Here it is - the brand new logo for @bysaxongyorgy. 

The combination of hand-drawn illustration, classic typography, and organic shapes just sings. 

I’m pleased as punch with this project!
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The Common Thread

During the design process, Saxon took time to think about what connected her various passions, creative processes, and ‘making’. 

It turned out to be the wonderful thread she uses. The variety and unexpected colours/combinations of threads (thrifted from local charity shops) provide inspiration for each piece that Saxon creates. 

What's next?
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Have you followed Saxon’s new venture over at @bysaxongyorgy yet?