Eryldene Historic House & Garden
Client Project, 2021
Eryldene is an historic house and garden in Gordon, NSW that’s run by a community trust that conserves and opens the property to the public. Eryldene has been particularly hard-hit by Covid-19, as it receives no on-going government funding. A dedicated team of members and volunteers, as well as donors keep Eryldene running – with people donating their time, money or skills where they can.
My family has been involved with Eryldene in one way or another for over 30 years, so when it was brought to my attention that they needed to update and consolidate their branding, I was happy to offer my assistance.
The Brand Style Guide
Initially this involved an in-depth audit of existing brand identity elements and associated collateral (in both physical and digital formats) and many discussions with trustees and volunteers. I was able to develop a Brand Style Guide for internal use at Eryldene – this included the best use of the existing elegant logo, a typography guide, creation of a seasonal colour palette, wayfinding & signage design. I also completed a series of custom illustrations for use on printed and digital collateral. These were swiftly applied to events calendars, entry tickets and new signage.
The Website
The development of a new website was identified early-on as an important part of Eryldene’s survival strategy post Covid. For this task, we engaged web developer Roslyn McKay of Bold Type Creative, Perth. I acted as the liaison between the Eryldene trustees & Bold Type Creative, translating the technical needs and practical use requirements between the team. I organised and managed the evocative site photography and developed much of the website copy. Roslyn and I worked closely together to develop a site which would appeal to and engage with a wider audience. An online event calendar and blog were also created – which increased opportunities for community engagement (both in-person and offline). We developed an online shop for Eryldene, through which they can sell books, plants etc despite the pandemic lockdown.
Together, Ros and I were able to develop a website which reflects how precious Eryldene is, whilst encouraging people to explore this place for themselves when the wider world opens up once more.
Click here to visit the new Eryldene website.
My family has been involved with Eryldene in one way or another for over 30 years, so when it was brought to my attention that they needed to update and consolidate their branding, I was happy to offer my assistance.
The Brand Style Guide
Initially this involved an in-depth audit of existing brand identity elements and associated collateral (in both physical and digital formats) and many discussions with trustees and volunteers. I was able to develop a Brand Style Guide for internal use at Eryldene – this included the best use of the existing elegant logo, a typography guide, creation of a seasonal colour palette, wayfinding & signage design. I also completed a series of custom illustrations for use on printed and digital collateral. These were swiftly applied to events calendars, entry tickets and new signage.
The Website
The development of a new website was identified early-on as an important part of Eryldene’s survival strategy post Covid. For this task, we engaged web developer Roslyn McKay of Bold Type Creative, Perth. I acted as the liaison between the Eryldene trustees & Bold Type Creative, translating the technical needs and practical use requirements between the team. I organised and managed the evocative site photography and developed much of the website copy. Roslyn and I worked closely together to develop a site which would appeal to and engage with a wider audience. An online event calendar and blog were also created – which increased opportunities for community engagement (both in-person and offline). We developed an online shop for Eryldene, through which they can sell books, plants etc despite the pandemic lockdown.
Together, Ros and I were able to develop a website which reflects how precious Eryldene is, whilst encouraging people to explore this place for themselves when the wider world opens up once more.
Click here to visit the new Eryldene website.
The Eryldene Website, 2021
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Roslyn McKay of Bold Type Creative, Perth
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