The Smoking Penguin is a brand new American-style BBQ/Smokehouse restaurant in Tuggerah on the NSW Central Coast. The founder, Luke Smith, came to me in urgent need of a full brand identity - including a specific request for a custom-designed penguin mascot 'with attitude'.

Project Outcomes: Brand Identity, Brand Style Guide, Logo, Submarks, Custom Illustrations, Business Cards, Social Media Tiles, Promotional Flyers AND both Food and Beverage Menus.